Q6. Tweet and Facebook

Story – 3 ‪( Tweet)

After MS Dhoni leaks, Lalit Modi takes on N Srinivasan and Anurag Thakur

It appears to be just in #india #contempt after scorn proceeds by the #old #guards of @bcci – How ? My best figure is #northblock‬. Be that as it may, most #puzzling is this #employment #contract of #MSD – WHY ? he acquires 100’s of crores a year will he #agree to be #SRINI’S #employee. wagered there are numerous such contracts.

dhoniipl_1494308753

Story – 1 (Tweet)

KULBHSHAN JADHAV CASE HEARED BY INTERNATIONAL COURT OF JUSTICE

You set out touch our #INDIAN national and you will be totally scorched in your haughtiness and sit tight for #INDIA to strike back once more with the help of #ICJ for #Kulbhushan .

inshorts_image_1494355054521_858.jpg

Story – 3 (Facebook)

Lait Modi messed up with Captain Cool

Dhoni3.jpg

After releasing the offer letter of Indian Cement to Dhoni, Captain reacted it in a calm manner and let the country react to Lalit Modi on behalf of him.

Story – 1 (Facebook)

Kulbhushan Jadhav gets ICJ relief: Why India sought its intervention after 46 years

maxresdefault

The International Court of Justice late on Tuesday remained the hanging of Indian national Kulbhushan Jadhav sentenced to death by a Pakistani military court on charges of spying.

The request came a day after India drawn closer by The Hague-based ICJ against capital punishment passed on to Jadhav by Pakistan’s field general court military in April.

Advertisements

Q5. News Story – Story 1

Pakistan not officially reacting to ICJ’s order

42338-jtkhsbjsur-1474983726

 

The International Court of Justice has declared that it will direct open hearings on previous Indian maritime officer Kulbhushan Jadhav’s capital punishment in Pakistan. This comes after the UN court remained Jadhav’s capital punishment which had been given by a Pakistani military court. India asserts that Pakistan had kidnapped Jadhav from Iran and erroneously blamed him for spying for India.

Q5. News Story – Story 3

 

Lalit Modi leaks MS Dhoni’s India Cements offer letter

Lalit-Modi-MS-Dhoni-696x363

Lalit Modi, the previous chief of Indian Premier League has made some sensational claims on Instagram posting a picture which he claims is the agreement of Mahendra Singh Dhoni which he marked at N. Srinivasan-possessed India Cements. The agreement uncovers the better points of interest of pay which Mahendra Singh Dhoni earned as a Vice-President of India Cements.

It is not a concealed truth that there is no blood lost between Lalit Modi and N. Srinivasan. Lalit Modi has frequently guaranteed that N. Srinivasan brought forth the intrigue which got him sacked from the IPL, which prompted him escaping the nation. He has kept bashing N. Srinivasan on any open door stood to him. He has now hit back at N. Srinivasan and in addition MS Dhoni, whose association with the previous BCCI President has been regularly theorized.

he picture uncovers that Dhoni was offered an essential pay of Rs 43,000 at India Cements. On top of that, Dhoni was managed an essential recompense of Rs 21,970 every month. He was offered an exceptional pay of Rs.20,000 and additionally different conveniences like Special House Rent Allowance, another Special Allowance and in addition training and daily paper costs of Rs 175 every month. Modi contends that why does a player like Dhoni, who procures 100’s of crores in a year, was managed such a pay?

 

 

Q1. Elements of headline for News Website

1. Your headline should run no more than six to eight words, so make sure you pick the right ones.(Headlines with eight words perform best. These received a 21 percent higher click through rate than average. *Outbrain.)

2. Your headline should be accurate.

3. No puns. “Newspaper puns are inherently unclear, rely on an assumed knowledge of the subject, often require photos and subheads for context, and, 99 times out of 100, are not as clever and unique as the writer believes,” Gessler maintains.

4. First words are critical: Front load. You have nanoseconds to grab your reader. Put the most important words in your headline up front.

There’s a great metaphor for web headlines from Susan Steade, online news producer at Bay Area News Group: “Business up front, party in the back.” In other words, nail your critical keywords right out of the gate, then have some fun.

Believe it or not, these are two headlines applied at different points to the same story.
• “7 months later, a gift to mom”
• “Man charged with murder of aspiring chef in Logan Square”

I’m sure you can guess which one made more readers click. The “gift,” incidentally, was the mother’s relief that a suspect had been charged in her son’s death.

5. Have an active voice.

6. Use proper nouns (names, teams, location). Having a well-known byline as the first words may be effective. Having a well-known name in your headline equally so.

This, referring to popular Tribune local columnist John Kass:
• “Kass: Pepper and egg a sandwich for all seasons”

Or this:
• “Michael Jackson dead”

7. Be focused and literal. Pique a reader’s curiosity, but don’t bait and switch. For a story on the high price of limes and its impact on U.S. restaurants:

This:
• “Mexican restaurants in U.S. squeezed by surging lime prices”

Not this:
• “Price of limes soars; citrus cabal declares war on Taco Bell”

9. Ask a critical question (with context). For example:
• “When can I see the lunar eclipse in Chicago?”
• “Can you find the right DIY supplies– even major tools — without heading to the hardware store?”
• “Quinn and Rahm: Why can’t they just get along?”

10. Quotes work. “There is nothing more important than clarity,” Gessler says. “NOTHING. Straight headlines aren’t dull, they are elegant and effective. … The headline has to promote the most-engaging element, whether that’s a number, quote, fact, thought, topic, opinion, etc.”

 

HOW HEADLINES FOR WEB AND PRINT ARE DIFFERENT

Print

In print, page presentation, images and accompanying text can increase a headline’s impact. Words like “BIG CRASH” make sense in bold above a photo of car accident. Print headlines have presence and can be great for getting people to notice stories. Here’s some characteristics of print headlines:

  • Photos or images lend context. Printed headlines often have images and supporting text to support them and make the stories relevant to readers. A two-word headline has little chance of making sense without a big photo summing up the story.
  • Text size can help headlines make impact. When print readers see huge bold text above the fold, they know that the story is likely an important read. Big text will likely draw the read in.
  • Subheads make extra push to readers. How many times have you read a headline and then moved directly to the subhead? Readers want more context. Subheads explain to readers what the story is about when the headline often times only contains a couple words.
  • Print headlines show up in one place. Print headlines on the front of the newspaper don’t show up again on the inside sections. Local news section headlines are not promo’d again in the business section. Headlines in printed publications have limited presence.
  • Print headlines don’t change. Once it hits the dead tree, you can’t recall the day’s papers and change your stories’ headlines.

Web

On the web, headlines take on the role of telling the entire story in limited words.

Let’s revisit the “Big Crash” headline that we saw in print. Do those words make sense on the web without other text or images to put it in context? If a reader see only those words on a page of search results, does the reader think about plummeting stock markets or a nasty hit during a hockey game?

Without putting those headline words in context, a reader can’t know what the story is about. It’s imperative that web headlines tell the story. Here’s some characteristics of headlines on the web:

  • Web headlines appear in many places on a site. Web headlines can be syndicated with RSS to show up on many places throughout a site. For example, if a site wants to promote local news stories in the business sections, they can run an RSS feed of news headlines on a sidebar, which creates better chance of cross-section readership.
  • Web headlines pop up on external sites. Through RSS, headlines can be syndicated on Google News, other news sites, blogs, wherever. This is great news because the more places your RSS feed appears, the more chances for increased readership you get.
  • Web headlines don’t always appear with other content. Web headlines can’t depend on images or subheads to get readers to click them. Web headlines must be enticing enough to generate clicks.
  • Web headlines can’t depend on text size for impact. Because headlines can be syndicated through feeds and often must fit in styles on different pages, it’s nearly impossible to depend on a headline’s size to grab attention of a reader. If size can’t do it, what can?
  • Web headlines must get the point across. If your news sites’ headlines can appear anywhere on the web and without supporting content, it’s incredibly important to be able to convey the point of the story with just text.
  • Your headline won’t necessarily be the headline people use.Believe it. Web users often share your stories on social media sites and write their own headlines for your content. The better headline you write, the less likely web users will have to edit your headlines to make them relevant to social media sites.
  • You can change web headlines! If a headline you wrote for the morning’s story doesn’t seem to say the right thing about the story, you can change it any time. On the web, you can edit any content in real time, including your headlines.

Q2. What is Social Media?

Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. The Office of Communications and Marketing manages the main Facebook, Twitter, Instagram, Snapchat, YouTube andVimeo accounts.

We offer an array of tools, including one-on-one consults with schools, departments and offices looking to form or maintain an existing social media presence to discuss social media goals and strategy, as well as offer insights and ideas. Before creating any social media account, you must submit the Account Request Form. Be sure to check with your school’s communications office for any school specific regulations or branding guidelines.

Key Principles for Social Media Managers:

  • Social media is about conversations, community, connecting with the audience and building relationships. It is not just a broadcast channel or a sales and marketing tool.
  • Authenticity, honesty and open dialogue are key.
  • Social media not only allows you to hear what people say about you, but enables you to respond. Listen first, speak second.
  • Be compelling, useful, relevant and engaging. Don’t be afraid to try new things, but think through your efforts before kicking them off.

Popular Social Media Tools and Platforms:

  • Blogs: A platform for casual dialogue and discussions on a specific topic or opinion.
  • Facebook: The world’s largest social network, with more than 1.55 billion monthly active users (as of the third quarter of 2015). Users create a personal profile, add other users as friends, and exchange messages, including status updates. Brands create pages and Facebook users can “like” brands’ pages.
  • Twitter: A social networking/micro-blogging platform that allows groups and individuals to stay connected through the exchange of short status messages (140 character limit).
  • YouTube & Vimeo: Video hosting and watching websites.
  • Flickr: An image and video hosting website and online community. Photos can be shared on Facebook and Twitter and other social networking sites.
  • Instagram: A free photo and video sharing app that allows users to apply digital filters, frames and special effects to their photos and then share them on a variety of social networking sites.
  • Snapchat: A mobile app that lets users send photos and videos to friends or to their “story.” Snaps disappear after viewing or after 24 hours. Currently, we are not allowing individual departments to have Snapchat accounts, but asking that they contribute to the Tufts University account.
  • LinkedIn Groups: A place where groups of professionals with similar areas of interest can share information and participate in a conversations.

 

KEY ASPECTS TO TAKE CARE WHILE WRITING POSTS

#1: Align Content Development With Social Media Metrics and Goals

Understand the goals of your company’s social media content delivery to help you develop a more attainable strategy.

Jayson DeMers suggests, “First you need to know what to measure. The end goals dictate the measurement metric.”

He offers metrics for four social media goals:

  • If you’re looking to generate traffic, your metric should be: unique visitors from social websites where you’ve run your social media campaigns.
  • If you’re looking to create a following, your metric should be: subscribers, followers on your social channels (Facebook, Twitter, etc.).
  • If you’re looking to generate interaction, your metric should be: quantity and type of commentary (Facebook comments, Twitter replies/mentions).
  • If you’re looking to generate revenue (which is the ultimate purpose), your metric should be: the precise dollar value of every lead a social post generates.

Keep this information in mind when crafting your social media content.

#2: Beef Up Your Content Strategy With a Big-Brand Mindset

Small businesses can learn valuable lessons from the big-brand approach to social media.

Rick Mulready suggests three things big brands do very well that small businesses can emulate:

  • Find where their customers talk and “go deep.”
  • Create content that people want to talk about.
  • Use social media to listen to customers.

Starbucks, with over 34 million fans on Facebook, is a good example.

On Thursday, June 6, they posted a Facebook offer “Enjoy a Grande Iced Coffee, Iced Tea, or Starbucks Refreshers Beverage for $1 on June 7.” The update was shared by 13,931 people and received 1,553 comments. The offer was not tweeted to their 3,852,454 Twitter followers.

By promoting the offer on Facebook, where they have a significantly larger following, Starbucks leveraged the promotion on a platform where they were sure to get higher visibility, giving followers an incentive to follow the brand.

starbucks facebook offer

Starbucks knows where and what their customers will talk about!

Use a big-brand approach to engage your social media followers.

#3: Concentrate on Increasing Daily Updates

Ensuring that your posts and updates have a good chance to be seen by your target audience is an integral part of a content strategy.

Leo Widrich offers 3 key tactics:

  • Frequency: Post around 5-10 times a day on Twitter and 1-4 times a day on Facebook for optimal outcome.
  • Timing: Almost all research studies highlight the main work hours from 8 am to 8 pm as good times to tweet and post to Facebook.
  • Multiple sites: Post to multiple social sites, in addition to your own blog or website.
    computer mouse

    Create a frequent and reliable presence on social networks. Image source: iStockPhoto.

Pay attention to frequency, timing and multiple sites, and you’ll increase the odds of achieving higher levels of social engagement.

#4: Delve Into Data From Social Media Channels

Data from social channels (e.g., Twitter, Facebook, LinkedIn, Google+ and blogs) can be overwhelming unless you have clear goals to guide what you’re looking for and what you’ll do with the information once you find it.

Douglas Karr points out, “The sheer volume of social media data makes it incredibly difficult to analyze.”

He offers five practical ways you can use social data to benefit your business:

  • Gauge the real-time market mood.
  • Identify relevant issues and content.
  • Determine user interests.
  • Provide internal operational metrics.
  • Execute competitive research.

Explore social data with an actionable plan in mind.

#5: Engage in Real Interactions

Lana Bandoim writes, “Social media engagement is often defined as the real interactions that happen on these networks.” She points out that social media engagement relies on daily interactions among users to survive. While autoposting tools are one way to communicate, more businesses are beginning to understand that engaging with their audiences in real conversations will bring them better results and add more value to their social streams.

conversations

Engage with users in real-time conversations. Image source: iStockPhoto.

Be available to your audience in real time, when you can have more meaningful back-and-forth conversations.

#6: Follow Facebook’s Changes

Got the hang of your Facebook Page? Enjoy it while you can, because based on Facebook’s history, the only thing that’s certain is that Facebook will change.

A Google search for the words “Facebook changes” brings up a great number of results with a range of topics such as changes to timeline, cover photo policy, implications for merchants, mobile layout and much more.

Rachel Sprung suggests 5 ways marketers can keep updated on Facebook changes:

No one wants to have their Page change features on them without having ample time to prepare. Keep up to date with Facebook developments to make sure you don’t miss out on the changes coming down the pike.

#7: Get Acquainted With the New Google Analytics Social Reports

Google‘s new standalone reports, Data Hub Activity and Trackbacks, give marketers more in-depth insights into social networks and how users respond to a business’s content.

As Google describes:

The Data Hub Activity report shows you how people are talking about and engaging with your site content on social networks. You can see the most recent URLs people shared, how and where they shared (via a “reshare” on Google+, for example), and what they said.

The Trackbacks report shows the sites that are linking to your content, and in which context. This can help you replicate successful content and build relationships with those users who frequently link to your site.

google social reports

Discover what and where your visitors are sharing.

Check out the new Google Analytics reports and apply what you’ve learned to your content development strategy.

#8: Help Users Find Your Content With Hashtags

Why should businesses care about hashtags? Steve Cooper sums it up with five reasons:

  • Promotions—hashtags make it easy to track a promotion’s activity across many social platforms.
  • Unification—you can track a hashtag across all the major networks or filter them individually using new tools such as Tagboard.
  • Conversations—giving a customer your website URL doesn’t make it easy to begin a conversation, but hashtags do.
  • Targeting—unlike going after a general web surfer on the open web, people who use hashtags are likely to engage in social conversations and therefore are more likely to share a positive experience they’ve had with your brand once you’ve broken through.
  • Innovation—because they’re so flexible, simple and ubiquitous, more businesses are able to find creative ways to add power behind the hashtag.
    search on tagboard

    A hashtag search on Tagboard will help you follow all the conversations.

    tagboard filters hashtags

    Tagboard filters hashtags on major networks.

Use hashtags to include your content in active public conversations.

#9: Introduce Content With Infographics

Infographics are defined as graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.

Dragan Mestrovic illuminates the benefits of infographics in four persuasive points:

  • Infographics are shared on the web, Twitter and Facebook more often than other content online.
  • Infographics are easy to understand, consume and share.
  • On Twitter, LinkedIn and StumbleUpon, infographics get more shares than other content.
  • Marketers love infographics because they offer an easy and powerful viral marketing tool to spread the word about your company’s products and services.
    infographic

    Infographic of infographics

Infographics are a great way to synthesize information simply and visually as seen in the above image from Vsual.ly. When done well, an infographic is a perfect poster-child for quick and effective dissemination of information via social media.

#10: Justify Frequent Updates and Posts

Why is it that some businesses are posting fast and furiously and others are crawling far behind? Chances are that the businesses posting more frequently had to justify to management the importance of maintaining an active presence.

As we discussed in #5, autoposting does not offer a suitable alternative to real-live human beings who can respond to comments and post breaking news updates.

A tool such as How often do you tweet could shed some insight:

is this you

Does this look like you?

is this your competitor

Is this your competitor? Eye-opening, isn’t it?

Monitor your social media engagement compared with your competitors’. Share the results with management to help justify a request to dedicate more time and resources to the company’s social media efforts.

#11: Keep Klout in Perspective

Klout utilizes Twitter, Facebook, Google+, LinkedIn, Foursquare, Wikipedia and Instagramdata to create a Klout user profile that is assigned a “Klout score,” a numerical value between 1 and 100.

Many critics suggest Klout scores aren’t representative of the influence a person has and discount the scores, as well as the thinking behind Klout.

Mark Schaefer offers an alternate view: “The ability to create and move content is the absolute key to online influence. So think about this—to the extent that you could actually measure that, wouldn’t you also be creating an indicator of relative influence?”

klout

Klout gets a lot of buzz on social media.

When it comes to Klout scores, don’t throw the baby out with the bath water. Instead, ask what you can learn from your competitor’s higher score and how you can do what they’re doing with their content.

#12: Look to the Future of Social Media

The question of social media’s ability to capture leads has been at the forefront of marketers’ minds from the beginning. Twitter is the latest network to offer an approach that will let marketers be more proactive with lead generation cards.

Twitter describes lead generation cards this way: “[The cards] make it easy for users to express interest in what your brand offers. Users can easily and securely share an email address with your business without leaving Twitter or having to fill out a cumbersome form.

“When someone expands your Tweet, they see a description of the offer and a call to action. Their name, @username, and email address are already pre-filled within the card. The user simply clicks a button to send this information directly (and securely) to you.”

At the time of this writing, Twitter stated, “Currently lead generation cards will only be available to our managed clients; we have plans to launch this card globally and to small- and medium-sized businesses soon.”

twitter lead generation card

Information is shared securely on a Twitter lead generation card without users having to leave Twitter.

Stay updated on the availability of Twitter’s lead generation cards so you’ll be ready to use them.

#13: Make Your Blog Mobile-Friendly

I don’t know about you, but I seem to be visiting more and more websites on my mobile phone these days. If I land on a page that isn’t mobile-friendly and it’s slow and difficult to navigate, I’m out of there.

Jon Young provides 8 tips to make your website mobile-friendly:

  • Only give visitors content they need.
  • Carefully plan your layout.
  • Landing pages should be simple.
  • Design for multiple browsers and device compatibility.
  • Always include social media icons.
  • Automate the experience and use mobile redirects.
  • Provide a link to your full site.
  • Usability should be top priority.
    mobile meter

    By using Mobile Meter, we can see what Social Media Examiner looks like on mobile devices.

Don’t give readers any reason to leave your site. Be mobile-ready and -friendly.

#14: Network in All the Right Places

What social networks do your customers favor? Are they on Twitter and Facebook, but haven’t embraced Google+ yet?

Ryan Little writes, “One recent study on social media usage revealed that the average user has two social media accounts. While some users find pleasure in multiple networks, there are people who have found a single community they love and stick with it, even when the temptations of a new social network arise. And there are others who have used various networks and narrowed their usage down until only one platform remained.”

The situation gets a little more complex for businesses. It’s important to keep in mind that your customers may favor one network today and in six months discover that another meets their needs better.

Follow your customers and prospects so you can network in all the right places.

#15: Outsource Content Development as Needed

Can your business keep up to date with all the tasks associated with maintaining social presences (e.g., reading and sharing good content, responding to users’ comments, asking questions to help engage your audience)?

Tim Devaney and Tom Stein write, “Studies show it takes a midsize company about 32 hours a month to capably handle a single social media platform.”

According to Eve Mayer, “The companies that have the most effective social media communications are those that have a combination of internal and external people doing social media.” She advises businesses to take several steps toward a successful social campaign:

  • Decide what you want to achieve.
  • Don’t spread yourself too thin.
  • Keep some social media in-house.
  • Send some social media to a consultant, someone who understands social media and can apply that knowledge across many different platforms.

How many hours a month does it realistically take for your business to maintain social presences? Don’t let the shortage of internal resources hamper your online capabilities.Outsource social media to cover your bases.

#16: Present Your Human Side With Photos

Photos and other types of visual content are highly shareable on social networks. Pam Mooresuggests that when you post photos of your team, it helps to show your business as a human brand and build relationships with your community.

human side

Humans need breaks!

Social media has made it possible for you to share information about your business in a multitude of ways. Photos can show your serious, productive, silly, creative, successful and charitable sides—but above all, be sure to expose your human side.

#17: Question Readers for More Engagement

Questions are a good example of engaging content and have become a frequent go-to tactic, especially on platforms such as Facebook. Belinda Whittaker suggests three types of good questions to ask:

  • Pure fan engagement questions to help tap into the interests and lifestyles of your fans.
  • Market and competitive analysis questions to generate conversations and engage with possible leads who are interested in buying that product.
  • Product/service feedback questions that can serve as a fast focus group to find what people like most and what areas you can expand into.

Are you asking your readers questions? When they answer, do you reply?

#18: Replicate Your Brand Identity From Platform to Platform

Let’s say you joined Facebook in 2008 and Google+ in 2012. A difference of four years can seem like eternity in the world of social media. Regardless of the year, you’ll want to make sure you have a consistent brand identity today.

Desmond Wong examined how Google, Target, Etsy, Coca-Cola, Disney, Amazon, New Yorker magazine and SEOmoz approach brand consistency across multiple social media platforms. Factors included how they use design and graphics in unison across platforms, and whether they use consistent colors, fonts, icon styles and logos.

If you’re in doubt about whether you demonstrate a consistent brand experience, take a look at all of your pages side by side and see if there are any changes you need to make.

#19: Strengthen In-Person Events With Social Media Promotion

At times you may wonder about the relationship between in-person events and social media, and how they’re able to coexist.

Jay Baer describes 7 ways to use social media to promote in-person events:

  • Engage—encourage potential attendees to interact with you early on by crowdsourcing feedback.
  • Intrigue—create an event page on event listing sites (e.g., Facebook events, Eventbrite).
  • Invigorate potential attendees with videos, blog posts, press releases, Twitter list of attendees, etc.
  • Integrate—pick a hashtag for the event to get people talking.
  • Inform—ask attendees to vote on session suggestions via text messages, consider QR codes on badges.
  • Propagate—stream live video of your event.
  • Aggregate—spread the conference presentations as widely as possible; use email links on your website and publish on SlideShare.
    live conference

    SMMW13 highly invigorated attendees.

In-person events, combined with online social networking, provide terrific opportunities for businesses to reap the benefits of both worlds.

#20: Talk With Team Members to Keep Up Momentum and Morale

None of us should work in a vacuum. We need to know what’s working and what isn’t. But sometimes the people seeing the analytics aren’t necessarily the ones who are managing the company’s online presences.

Chris Heiler suggests that one critical way to keep your social media team engaged is toprovide them with updates on goals. As he says, “You need to keep them updated by sharing your successes with them. Has your website traffic increased significantly since putting together your social media team? Is your blog generating more qualified leads?”

To garner support, show team members the results of their efforts.

#21: Use a Conversational Tone to Engage Readers

Social media has changed the way businesses communicate publicly. In fact, we’re often advised to avoid stiff and stodgy business writing and encouraged to adopt a more conversational tone. And yet sometimes we’re at a loss to know what that means for our business.

Courtney Seiter suggests you explore your culture, community and conversation as youdevelop your social media voice. As she says, “Take us inside your brand’s experience…listen to the way your community voices their feelings, speak their language, on their terms… and then communicate with personality and authenticity. No strong-arming or hard selling, just talking in a way that’s comfortable, conversational and relatable.”

listening ear

Listen to your community.  Image source: iStockPhoto.

Use a conversational tone to make your content feel more authentic and engaging to readers.

#22: Visit a Number of Search Engines to Find the Perfect Image

With all the attention images receive on social media, it stands to reason that businesses willbe on the lookout for interesting visuals.

Joshua Lockhart provides a list of six visual search engines to help you find the image you want. He suggests TinEye, CC Search, Compfight, FlickrStorm, WeSEE and Google Image Search.

visual search

Visual search engines expand your search capability (e.g., on TinEye you can even search for images by color!).

Take a few minutes and check out the visual search engines. When you find one great image you hadn’t previously come across, it will make a difference.

#23: Widen Your Writing Style With Online Tools

When you’re busy writing online content, it may feel like you don’t have the time to stop andlook into new writing tools. But when you do, you’re apt to find a treasure trove of useful tips.

That’s how I felt when I came across Sherice Jacob‘s unique list of apps, websites and software programs for online writers: WordCounter, Cliche Finder, Creativity Portal, Unstuck,ZenWriter, Byword, Readability, and SychroEdit.

wordcounter

With Wordcounter, you can count words on your iPhone.

Writing tools can help recharge your battery while fulfilling specific needs.

#24: (E)xpand Your Article With Relevant Tips

Online readers often gravitate to tips-related articles. A search on the keyword “tips” produced 30,400,000 global monthly searches. Suggested keyword terms included every imaginable type of “tips;” for example, photography, makeup, Sudoku, travel, weight loss. Regardless of the industry, people are often looking for tips.

Include tips articles in your content marketing plan for your business to interest new readers.

#25: Yield to Your Customer’s Journey

Social channels differ in the roles they play in the customer’s journey towards making a purchase.

Lee Odden writes, “Understanding the customer experience from awareness to consideration to purchase folds well into the core principle of Optimize—to empathize with your customer and understand how they discover, consume and act on information. By doing so, you can create a practical digital marketing plan that optimizes for attraction, engagement and conversion.”

channels

Social channels differ in their roles in the customer’s journey towards purchase.

Check out Google’s Customer Journey tool to see the differences by channels and industries.

#26: Zero In on Your Customer’s Interests and Needs

What do your customers care about? What information will help them in their day-to-day work or make their lives easier and more successful?

If you’re going to go to great lengths to craft and publish content, keep your customer’s interests and needs front of mind.—-